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PE FIRMS (targeting business owners)

1. "The Exit Multiplier Assessment: What's Your Business Really Worth to Buyers?"

Expert Value Prop: PE firm provides industry-specific valuation multiples and identifies value gaps that only experienced acquirers would spot

Sample Questions:

# Question Answer Options
1 What percentage of revenue comes from your top 3 customers? 0-25% / 26-50% / 51-75% / 76-100%
2 How dependent is your business on you personally? Runs fine without me / Some key roles only I do / I'm critical to daily operations / Business stops without me
3 Are your financials audit-ready? Yes, audited annually / Yes, reviewed / Clean books but not audited / Needs cleanup
4 What's your customer acquisition cost trend? Decreasing / Stable / Increasing / Don't track
5 How documented are your core processes? Fully documented & followed / Mostly documented / In my head / What processes?

Scoring Criteria:

Weighting Factor Percentage Score Ranges
Diversification 25% 80+ = acquisition-ready
Financial readiness 30% 60-79 = 6-12 months out
Operational independence 25% <60 = fundamental gaps
Growth metrics 20%

Output: Exit Readiness Score (0-100) with detailed breakdown of the 5 valuation factors, ranked priority list of gaps to fix, and estimated timeline to acquisition-readiness

Ad Visual: Speedometer graphic showing needle at "65" with red/yellow/green zones, headline "Is Your Business Sellable?" overlaid on professional office setting or handshake imagery

2. "The Valuation Gap Calculator: Find Your Hidden $500K+"

Expert Value Prop: Shows exact dollar impact of specific improvements using real PE deal data and industry-specific EBITDA multiples

Sample Questions:

# Question Answer Options
1 What's your current annual revenue? Under $1M / $1-3M / $3-10M / $10M+
2 What's your EBITDA margin? <10% / 10-15% / 15-20% / 20%+
3 Year-over-year revenue growth? Negative / 0-10% / 10-25% / 25%+
4 What's your industry? dropdown menu
5 Do you have recurring revenue? None / <25% / 25-50% / 50%+

Scoring Criteria:

Calculation Method Valuation Segments
Calculate estimated valuation using industry multiples, then show potential increase by fixing top 3 gaps Premium valuations (8x+ EBITDA) / Market rate (4-7x) / Below market (<4x)

Output: Estimated current valuation range, projected valuation after improvements, and a prioritized 3-step plan showing the exact dollar impact of each improvement ($250K for recurring revenue conversion, $300K for margin improvement, etc.)

Ad Visual: Before/After bar chart showing "$4.2M → $4.8M" valuation jump, with bold "$600K Hidden Value" callout on clean white/navy background with minimal business imagery

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